Book a Stand
Return to Blog Page

Scruffy Dog’s Immersive Experiences for FECs


Immersive experiences are one of the key ways you can entice more customers through your door. Scruffy Dog are here to help you provide the best experience yet!

Scruffy Dog Group Global Creative Services was founded in London, in 2008. With locations in Barcelona & Shanghai, they are a leading international creative design company for theme parks, resorts, and attractions.

They believe that creativity, imagination, experience, planning, and quality craftsmanship are key elements to creating lasting successful projects. With this ethos, they’ve built a strong reputation as one of the leading and most trusted creative consultants for immersive customer experiences.

Get your FREE ticket to the Family Attraction Expo to be in with the chance of meeting Scruffy Dog, and so many other companies, who can take your attraction to the next level. For more information about how Scruffy Dog have helped set up the first FEC in Saudi Arabia, read on...

The Colormotion entrance, designed by Scruffy Dog, is colourful and welcoming

Scruffy Dog Designs its first FEC in Saudi Arabia

Scruffy Dog Group Global Creative Services have been appointed by High Point Hospitality to design their latest Family Entertainment Center, located in Riyadh, Saudi Arabia. Colormotion is a 2,500 sqm facility, which will host a variety of activities for children to play in, each of them being represented by a pastel icon.

This two-story complex has been designed with a bright and open space. Each activity has its own colour, allowing guests to recognise the coloured path along the floors and walls, that lead to the respective activity rooms, which include dance, gymnastics, music, boxing/karate.

Furthermore, the centre will feature a number of attractions, such as a bespoke multi-activity structure with slides, an aerial obstacle tower, a climbing area, trampolines, and a toddler play area. Scruffy Dog’s Creative Director, Diego Cid, said:

“Our client wanted the brand to reflect Family Entertainment as a balance of playing and learning. We have worked closely with our client to achieve an inviting environment, where the rooms were versatile and dynamic, while each activity has a functional yet engaging set.”

Scruffy Dog have already completed the concept and technical design, as well as the original brand development of the FEC. Cid said:

“Colormotion has been conceived with many factors in mind, giving individual importance to each activity. We’ve considered the interaction of the centre as a whole, dividing the spaces without sacrificing the views, the light, or the height. Most importantly, we’ve aimed to create a family destination where kids find energy, motivation, curiosity, inspiration and fun; a place that becomes part of their life experience and aspirations for years to come.”

A view inside the Colormotion attraction shows how spacious and colourful it is

Create Your Very Own Immersive Experience With Scruffy Dog

Liking the sound of Scruffy Dog’s portfolio? Then come face-to-face with their representatives at the Family Attraction Expo, on 6th & 7th November at the NEC, Birmingham, to see how they can bring your customer experience to life! Don’t miss out, and get your FREE ticket to the show so you can keep up with ever-changing consumer trends.